“Optimism, even in abstract form during crises, is the most powerful catalyst for awakening”. T. Folke
Working as production assistant in advertisement for many years gave Doroteo Parra the correct perspective about the artist’s practice. In advertisement, every product or idea is fabricated to look attractive and desirable even when it’s not: it can be propaganda or communicate hidden intentions. Marketing remains close to the visual arts and tends to represent things that can play a tricks and manipulate, suggest or give orders about what to do or not to do following the script of a plan.
Doroteo Parra’s work is a collection of clippings and photographs taken from newspapers and magazines, arranged and classified into particular subjects that relate to specific events.
This series of pictures, taken in 1975, show a hand holding a paper card with a short message written in a neutral sans-serif typeface that resembles the one used on blueprints. Today, amidst lockdowns and pandemic, the ideas conveyed by Parra work as ideas for the present and for the future. A message coming from the past is a sign that humanity is still controlled in the shadows by the few who work for their selfish benefits.
Untitled photographs 1975, Doroteo Parra, printed for first time on the pages of the Octopus Quarterly fall-winter issue.
Doroteo Parra is a fictional character from the novel Siete Cavernas by Gabriel Sierra which has not been published yet.