For Frieze London 2025, kurimanzutto presents a solo booth by Ana Segovia, featuring a new body of work that continues the artist’s critical engagement with the visual codes of masculinity in popular culture. Taking familiar images from the Golden Age of Mexican cinema and the Western genre, Segovia reconfigures and reimagines these familiar archetypes through pictorial interventions that challenge normative depictions of gender and national identity.
In this new series, Segovia introduces Ramón, a fictional character conceived as a vehicle to examine and subvert inherited narratives of male representation. Focusing on fragmented gestures—particularly the character’s movements from the waist down — the works suggest a choreography of intimacy, implicating the viewer in a scene where attraction and inhibition coexist, the sliced body becomes a site of desire.
Rendered in Segovia’s distinctive painterly style—marked by saturated hues and a cinematic sensibility—the works suspend linear storytelling, inviting open-ended interpretations that foreground ambiguity, performance, and the fluidity of identity through stylized movement, gesture and form. Through Ramón, masculinity becomes not a fixed role but a space of projection, where the contradictions between societal expectations and personal acceptance exist.
Through this immersive presentation, the booth invites visitors to reconsider the constructed nature of gender roles and the affective layers embedded within familiar cultural archetypes, making visible the tensions between visibility, selfhood and desire.
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info: karensofie@kurimanzutto.com
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The Regent’s Park, London
booth AA5
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ana segovia ramon chewing sunflower seeds, 2025, oil on canvas.
ana segovia ramon holding a pencil between his teeth, 2025, oil on canvas
ana segovia ramon stretching his arms, 2025, oil on canvas.
ana segovia ramon playing the flute, 2025, oil on canvas.
ana segovia ramon rolling a cigarette, 2025, oil on canvas.
